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Spring Summer 2018

DISCOVER THE SS '18 PRISTINE COLLECTION 

PASTEL HUES AND SUMMERY KNITWEAR

We are launching our fourth collection. For SS18, we sought inspiration in the sea side. A gamma of blue hues and soft corals dominates the collection, which furthermore is characterized by light fabrics, edgy details and a modern interpretation of classic silhouettes.

Feeling comfortable yet looking sophisticated: this is what we have in mind for any man wearing the items. The idea is to create versatile designs for an equally versatile man, that make him blend in perfectly with different contexts.

CLEAN CUTS AND SUBTLE DETAILS
The Pristine Summer collection evolves around the use of high-quality fresh and light fabrics. The traditional tuxedo trousers were given a new look in gossamer linen and light cotton. A colored side stripe serves as an edgy detail. As such, the basic, understated design of the t-shirts is jazzed up with a colorful embroidery of the recognizable VI.E logo. Colored pockets, drawstrings and vertical stripes are other subdued features that nevertheless form an interesting contrast with the clean cuts.

SWIM SHORTS AND A BOMBER
This year, we are presenting an extended summer collection, with additional items to fit the contemporary man’s summer clothing needs. One of these new additions is a pair of swim shorts. Made of a polyamide-cotton mix, the trunks are guaranteed to withstand hard water types found at the sea and the swimming pool. The bomber jacket, yet another new feature, will keep the owner warm during slightly chillier temperatures in spring and Indian Summer. Because of its material quality of 100% waxed cotton, this bomber adds a dash of stylish personality to any wardrobe. The color palette of the SS18 collection consists of summery, pastel shades, that have been given telling names as coral pink, sea foam and moonlight.

SUMMER KNITWEAR
The traditional, heavy sweater fit for autumnal temperatures has been recreated in a lighter version, perfectly suitable for summer evenings. 

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